BTF & ATX Jointly Participated in BEAUTY DÜSSELDORF 2026, Showcasing Premium Cosmetic Packaging Solutions

From March 20 to 22, 2026, NINGBO BTF IMPORT & EXPORT CO., LTD (BTF) joined hands with its US-based partner ATX to participate in BEAUTY DÜSSELDORF 2026, Europe’s leading B2B trade fair for the beauty and cosmetics industry, held in Düsseldorf, Germany.

 

Located at Booth 10A25, our joint booth showcased a full range of high-quality cosmetic packaging products spanning eye, lip, and face categories, including empty mascara tubes, lip gloss tubes, brow gel tubes, and custom cosmetic containers.

 

 

 

Breaking the limitations of traditional round mascara tubes, this series features a unique rounded-square silhouette with sleek, refined lines for an elevated feel. The cap is adorned with a concave embossed logo finished with ink-filling craftsmanship, making brand marks three-dimensional and striking. Boasting exceptional tactile and visual texture, the tube delivers a luxurious, high-end aesthetic that perfectly meets the customization needs of premium beauty brands.

 

 

Forged from high-grade aluminum, these tubes offer outstanding durability, lightweight portability, and superior formula protection. Resistant to deformation and corrosion, they preserve mascara integrity long-term while aligning with sustainable beauty trends.

 

The standout feature is the custom aluminum logo cap: each cap is embedded with a brand-specific aluminum disc, customizable with embossed/debossed finishes in silver, gold, rose gold, or custom hues. The result is a durable, scratch-resistant brand mark that delivers a premium tactile and visual experience. When paired with laser engraving, hot stamping, or other branding techniques, the tubes fully align with the high-end image positioning of luxury beauty brands. The series was highly popular among international buyers at the show, reinforcing BTF and ATX’s leading position in premium mascara tube packaging.

 

Designed with a split structure, the outer tube is fully reusable, while only the sealed inner core needs to be replaced after use—significantly reducing packaging waste and aligning with the sustainable beauty movement. The individually sealed inner core prevents cross-contamination, offering enhanced hygiene and easy replacement to lower long-term user costs. With a minimalist, fresh design that balances texture and portability, the tubes suit diverse brand display scenarios.

For the refillable aluminum mascara tube line, brands can invest in high-end custom finishes for the outer shell (such as anodizing, embossing, electroplating, and laser engraving). The beautifully customized outer case can be reused long-term, while inner cores can be ordered as needed. This approach creates a one-of-a-kind brand visual identity while lowering long-term packaging costs through repeated use, delivering the perfect balance of aesthetics and cost-effectiveness.

 

During the exhibition, the BTF and ATX teams engaged in in-depth discussions with global brand owners, buyers, and industry partners, with multiple new collections earning high praise for their innovative design and customization potential. Building on the success of BEAUTY DÜSSELDORF 2026, the two companies will continue to expand their global partnership network, leveraging their strengths in custom manufacturing and sustainable packaging R&D to deliver tailored packaging solutions that combine market competitiveness and brand differentiation for more international beauty brands.